Let’s have a look at the benefits that can be accrued with CPA marketing; I will mention the benefits for both Advertisers and Affiliates at the same time.
Efficient targeting of a Niche market: One of the best ways in which CPA marketing helps an advertiser is that it enables him to target his niche market in a smooth manner.
Affiliates position the ads strategically on landing pages and use processes like paid traffic to increase traffic to the site. With this, people and customers are easily directed towards the right product or service, and they do not have to
incur the pains of searching through countless pages on the web for their assistance.
Along with this, it also enables the merchant to develop a sound customer base, and use it efficiently and more for his marketing efforts.
Paying only for a specific action: something remarkable about CPA marketing is that you are required to pay only when the affiliate successfully makes people complete a certain task. It can either be filling out a form or be submitting their email, download an app, etc.
So, you will be shelling out money only when you have received the benefits you had anticipated from your customer, which is perhaps the financially safest way to market online.
The increase in quality leads: In the case of CPA marketing, affiliates get paid only when a visitor takes the desired action on the merchant’s site, they will be more motivated to target their best efforts towards promoting specific offers.
This also motivates the advertiser to design effective strategies for getting relevant leads, which overall provides smooth functioning for the advertising process, but anyway, the affiliate will put an additional effort to increase productiveness. It’s a perfect win-win situation.
Reduced possibility of getting into a fraudulent act: In today’s tech-savvy world, frauds are unavoidable in every nook and corner. However, In the case of CPA, the chances of getting involved in a malpractice are substantially reduced because the user has to fill out certain information, without which he will not be able to have access to the product or service.
Many times, while following PPC, people use auto-clicking tools and software for giving false information. But, this is not completely possible in CPA, as the user is required to fill out certain details, and people with dishonest intentions do not invest time in filling out such forms.
Convenient for designing a budget plan: The best advantage that CPA fields is that it enables you to design your budget as per your planned estimates. You will have the ability to allow the amount you want to pay for an email subscription, zip code entry, purchase, etc.
The amount you designated to a certain action may be based on how high your chances of getting revenues are. This gives an advertiser the freedom to allocate the funds according to his planned outlay. This system has a limit and a budget attached so that the advertiser is not bankrupted overnight by excessive clicking. So, the advertiser has no risk attached at his end.
Facilitates immediate payout: CPA marketing gives you the results that you always wanted in a very short span of time. Unlike many other affiliate programs that require you to pass a certain time span before they deposit money into your account, CPA networks work with you and get the money you earned as an affiliate almost immediately.
These networks also offer many popular ways of getting paid including direct deposit, PayPal and even check. If you choose the right CPA offer and you are good at generating traffic, then you could be making a lot of money which will
be deposited into your account every 1-2 weeks.
No website requirement: To avail yourself of the benefits of CPA marketing, you are not required to have your own website. You can advertise CPA offers by using email marketing or even display banners on relevant websites by simply purchasing advertising space.
Many people appreciate this model because they are excellent at marketing but, they have very little skills in creating a website. Since they can’t program and create a website, CPA marketing is perfect because neither of these are required.
Facilitates Negotiation: CPA is a type of agreement between an advertiser and a publisher in which the advertiser pays only when the desired advertisement results in some form of the beneficial act for his business. Once you are bringing in some great income with particular CPA offers you will be able to even ask for a paid pump, yeah that’s right, you can ask the advertiser to increase the amount of money you receive per action taken by the customer
with your advertising.
High conversion ratio: The most convenient feature of CPA marketing is that it ensures a high conversion rate for the advertiser. In simple words, the risk for the advertiser is reduced to a great extent because he’ll be paying only when the user completes a pre-defined action.
So, the advertiser is not under the pressure of making payments without getting results from it. We can also note that in this case, it is much easier to get someone to give you their email addresses than to get someone to give you
their credit card number. There is less apprehension in this type of transaction.
Popularity at a rapid pace: CPA marketing enables an advertiser to connect with a global audience instantly with a click of a button. The same can be said for affiliates getting access to a global collection of CPA offers.
If you have a standard product that can serve the needs of your audience, then you do not have to take the pains to reach out to people who are globally scattered. Therefore, CPA marketing paves the way to gain instant and convenient popularity that will hold well with you in the long run.
Along with this, it can also be safely stated that CPA marketing, by far, is a simple way to gain instant popularity. But, in no way does it provide you with a guarantee that you will gain popularity because the key to success is always
Your product features, and not your advertising campaign.
Shocking CPA Marketing Facts
Here are some amazing eye opening facts that will show you why you have to use CPA to market your Business or make quick money over the web.
► You don’t have to sell anything to make money.
► CPA Commissions can go for up to $150 per action made.
► Most CPA Networks use aggressive affiliate review process and advanced fraud controls to protect the integrity and intellectual property of its advertisers.
► The B2C space is leading on CPA Marketing, with health and beauty, credit report, financial products, and insurance offers to perform the best overall
► CPA Networks can help you grow your business by sourcing new, quality customers through more online channels than you can reach on your own.
► $20 billion in sales have being generated from affiliate marketing and lead generation
► Companies spend up to $150,000 a month on commissions
► 91% of customers’ relationship is maintained via Email.
► 75 out of 100 online retailers have an affiliate program.
► 48% of U.S. affiliate businesses have pay per click accounts which is the most important category for affiliates.
Data like this makes it clear there is a lot of money to be made with CPA. And while lots of people might be talking about it, very few can teach you how to productively use CPA on behalf of your business.